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APTG seeks to promote the highest possible standards in tourism in general and guiding in particular.
To this end the APTG:

• publishes each year minimum fees which are set following a thorough examination of independent data, and a postal ballot of its members, and which members are expected to uphold.
• holds monthly meetings at which members debate and vote on policy issues
• publishes a monthly magazine, Guidelines, in which members are invited to share their knowledge and opinions, and which includes a diary of the opening times, special events, exhibitions and closures at key tourist sites
• campaigns on safety issues, in particular the ban on coach drivers guiding while driving
• campaigns to ensure that the Blue Badge (including the training and examination for the Blue Badge) is upheld as a standard of excellence in guiding
• lobbies Ministers, MPs, MEPs and civil servants as well as tourist authorities and tour operators to achieve these ends
• runs a training and development programme for its members so that they may constantly expand and update their knowledge
• plays an active role in the Federation of European Guides
• provides public liability insurance for its members